Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World)

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Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World)

September 19, 2006 at 3:16 am | In Advertising, Film, Literature, Music, Photography, Technology, Television |

“Though she hired a publicist to get on Page 6, she never really talked about herself. She talked about other people. She would mention designers of her clothes, the club she was going to, who made the sweater for her dog, all without any guarantee of return. She just threw out links.

“Whenever she tries to promote herself, it falls flat. Books, records, movies, etc. don’t work for Paris. Because she’s actually a platform. Like Digg or YouTube.”

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Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World)

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